What you will learn:

Get the most from your website…this two part workshop will help you to maximize the return on your internet investment.   You need to attract visitors to your website.  But, your website should also do more than generate visitors; it should help to achieve your business objectives including revenue, profit, market share, and customer loyalty.  We will demystify the technical jargon of “internet design, development and marketing” in order to help you increase your website traffic, as well as how to convert these visitors to some desired action, all while managing the costs of maintaining your site.  

Part II of the workshop will focus on converting your website’s visitors to a desired action, how to measure the success of your internet marketing efforts, and the general approaches to developing your internet presence.

About Mike Mata:

Mike brings 25 years of experience in the computer industry in executive roles for companies such as HP, Compaq, Gateway, BMC Software and IBM.  Before retiring, Mike served as vice president of global accounts and operations at Hewlett Packard.  Prior to joining HP, he served as Compaq’s vice president and general manager of worldwide market development and partnerships.  Mike served in many other senior managerial capacities, including vice president of the enterprise solutions division.  He also held management roles in business development, commercial marketing, business planning, distribution strategy and major account marketing.  At Gateway Computer, Mike served as the vice president of e-commerce & business development and as vice president of marketing for the commercial business unit.